The Business of Cake Making Podcast

Ep 144 - Sammie's eats cake around Europe

This week we are catching up with Sammie and all the things she ate whilst she was travelling in Europe.

This episode also includes a great interview with Emma from Madame Spoons.

 

Ep 143 - Cake International 2024

This week we are at the 2024 Cake International. It's the shows 30th anniversary and it did not disappoint.

 

Below are the time codes for each interview if you want to skip to anyone in particular. However, we recommend sitting back and taking in everyone we chatted to.

 

2.23 - Natalie Porter, Immaculate Confections

6.50 - Karen Davies

12.21 - Dummies Direct

15.17 - Cakes by Carol

22.09 - Emma Jayne Cake Design on Elizabeth 1st

28.25 - Renshaw

34.47 Suzanne Thorpe, The Frostery

41.15 - Sandra Farmhouse

44.04 - Jenny Chambers, Sugar Screams

53.56 - Miriam Pearson, Sweet Creations

56.46 - Christina Georgiou, Tasteful Cakes

1.01.10 - Molly Robbins

1.06.28 - Emily Hankins

Ep 142. From The Vaults. Running a Cake Business from Home

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Sammie's Choices - Running a Cake Business from Home.

In this episode we talk about the practicalities of running a cake business from home. Running your own business is hard enough - running a cake business can be next level with the amount of space that is needed.

Sammie and Bronya talk about their experiences and how they make their working lives easier by  being organised, setting a routine and most importantly helping their families understand the pressures on them and their work.

Ep 141. From The Vaults. Eric Lanlard

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Sammie's Choices - Eric Lanlard

This week Bronya and Sammie are very excited to speak to world renowned patissier Eric Lanlard. After baking in the French Navy he came to London to learn English and never left. 

He has many TV appearances to his name, as well as 8 books, and regularly teaches at his South London Boutique Bakery and School, Cake Boy. He is still very passionate about his craft and is always looking for new and exciting flavours.

We chat to him ahead of his appearance at the Cake and Bake Show at The Ideal Home Show Christmas.

Buy your tickets to the 2024 show by following the link below https://cakeandbake.seetickets.com/tour/cake-bake-show?OfferCode=CABCAKEMAKERS

Ep 140. From The Vaults. Google Analytics 4

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Sammie's Choices - Google Analytics 4 (GA4)

This episode is NOT our strong point, but we have tried to tackle it anyway. We are talking Google Analytics Today!

As a cake maker what are the analytics you need to look at and how do you get there? 

Google Analytics changed from Universal Analytics to GA4 on July 1st, 2023. So what do you need to be doing to get the best out of your website.

Ep 139. From The Vaults. Flowers on Cakes

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Bronya's Choices - The Ultimate Guide to Putting Flowers on Cakes. 

It's a topic that we are all a bit fuzzy around the edges on, so we went straight to the experts and got our information from the Food Standards Agency! The email we got back was from @food.gov.uk - you can't get much more official than that!

Who's responsibility is it if you get given a toxic flower from a florist? Who responsibility is it to put the flowers on the cake correctly? What happens if you do it wrong? How do you do it right? 

Also, rumour has it that there is a food safe florist tape on the market - we investigate.

This is a crucial episode for anyone adding fresh flowers to their cakes!

Ep 138. From the Vaults. Visibility Queen, Maddy Shine

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Sammie's choices, and she brings you Maddy Shine, the Visibility Queen.

Getting discovered by your customers always feels so hard. Maddy chats about how and what we should be putting out on our marketing, and encourages us to be authentically us.

So many tips, so much information, and so much enthusiasm, you're gonna love her!

 

Ep 137. From the Vaults. Cake International with Melanie Underwood and David Close

We are having a few weeks off. Sammie is travelling around Europe, and Bronya is having a couple of weeks in Scotland. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Bronya's choices, and she brings you the most recent episode that we'll be re-listening to from this time last year.

Cake International is an important event in the cake calendar and we were delighted to have Organiser, Melanie Underwood, and Head Judge, David Close on just a couple of weeks before last years Show.

This is a fascinating episode with so many hints, tips and behind the scenes insights.

Ep 136 - Cake Business Fundamentals Pt 6. Customer Journey

This is the last in our 6 part mini series bout Cake Business Fundamentals.

This week we chat about the journey you take your customer on from when they first find you to when you deliver their cake. How so you communicate with them, what language do you use, how do you manage their expectations and do you follow up after they've had their cake.

We will now be taking a 2 week break.

Ep 135 - Cake Business Fundamentals Pt 5. Branding and Marketing

This is the penultimate episode of this 6 part series on Cake Business Fundamentals.

This week Bronya and Sammie chat about Branding and Marketing in your cake business. They talk about the breadth of both topics and how they both very closely relate to your ideal client.

 

There are also 2 great top tips this week!