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The Podcast for cake makers and bakers running a business. The Business of Caking Making is for cake makers who run a business. Hosted by Bronya and Sammie from Daisy Cake Company we delve into all aspects of running a Cake or Baking Business, with some expert guests. UK Based podcast.
Episodes
Monday Oct 14, 2024
Ep 140. From The Vaults. Google Analytics 4
Monday Oct 14, 2024
Monday Oct 14, 2024
We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.
This week is one of Sammie's Choices - Google Analytics 4 (GA4)
This episode is NOT our strong point, but we have tried to tackle it anyway. We are talking Google Analytics Today!
As a cake maker what are the analytics you need to look at and how do you get there?
Google Analytics changed from Universal Analytics to GA4 on July 1st, 2023. So what do you need to be doing to get the best out of your website.
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