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The Podcast for cake makers and bakers running a business. The Business of Caking Making is for cake makers who run a business. Hosted by Bronya and Sammie from Daisy Cake Company we delve into all aspects of running a Cake or Baking Business, with some expert guests. UK Based podcast.
Episodes
Monday Jun 24, 2024
Monday Jun 24, 2024
Following Bronya's recent success on Instagram, this episode is all about marketing on Social Media.
We chat about when and what to post, and the things that's Bronya has found successful when posting about her cake business on Instagram.
She talks about the algorithms, the times to post, why you may not be getting engagement and what happens to your reach when you don't get engagement.
Follow Bronya on instagram at @DaisyCakeCo, and follow the podcast at @TheBusinessofCakeMaking
Monday Jun 17, 2024
Monday Jun 17, 2024
We are very excited to be chatting to Marketing Expert, and soon to be published author, Alice Benham.
Alice talks about marketing in a way that is straight to the point, but not intimidating. She understand small businesses need to move forward and in our chat she talks about what a marketing strategy is but how it's not a scary business thing. She talks about, in her words, taking messy action.
Alice also talks about her book, The Digital marketing Handbook, which is published June 20th - this coming Thursday.
Monday Jun 10, 2024
Monday Jun 10, 2024
This week we revisit a topic we did back in Episode 28 - Time Management.
things have moved on a lot in the world since we last talked about this and we have got better at planning our time.
We talk about planning, preparation, boundaries, routines, distractions and being tidy.
Monday Jun 03, 2024
Monday Jun 03, 2024
This week we are talking about how to SAY NO!!
Cake Makers, as a group, are notoriously bad at saying no. We chat about why you should say no, when to say no, and how to say no.
Saying no is empowering and will definitely reduce the stress levels in your cake business.
Monday May 27, 2024
Monday May 27, 2024
Today we chat to Suzanne Esper - or we should say Doctor Suzanne Esper!
Scientist and highly acclaimed cake maker and teacher - hear how she changed her life, pivoted her business to make it right for her, and what she is doing now.
It was such a wonderful chat it could have lasted for hours. Also, listen out for the competition she has set for our listeners.
Monday May 06, 2024
Monday May 06, 2024
This week we chat about our favourite apps to use in our Cake Business. #From graphics, to videos and photography, to finance and taxes there is an app for everything. Here are our top 10.
Monday Apr 29, 2024
Monday Apr 29, 2024
Summer is coming and for cake makers it's often the busiest tie of the year. Are you ready?
In this weeks episode we chat about preparing for summer, going to fair, markets and festivals and fitting all that in around your usual baking schedule.
We share hints and tips about how we've done markets in the past and what we've learnt along the way.
Monday Apr 22, 2024
Monday Apr 22, 2024
This week we tackle the subject of Diversity, Equity and Inclusivity within your cake business. Many of us are sole traders who aren't sure how we can address this topic in our businesses. Just because we don't employ anyone, doesn't mean we shouldn't be thinking about it.
Martin talks us through what it means to be inclusive and how we can show our customers we are taking things seriously.
He mentions a calendar at the end, and as promised here is the link:
https://www.gottabeethnic.co.uk/resources/2024-ethnic-calendar/
Monday Apr 15, 2024
Monday Apr 15, 2024
This week we are tackling a subject that often trips us up. And to prove a point we did get a little confused but get it all sorted in the end!
We talk about Revenue, Gross Profit, Net Profit, Break Even Cash Flow and many many more. These are all terms that big businesses use, and often confuse us as smaller business owners. In this episode we relate all these terms back to running a small cake business.
Monday Apr 08, 2024
Monday Apr 08, 2024
This week we are chatting about the different Sales Models there are for your business.
These can include 'on demand' such as bespoke cakes and 'stock holding' such as fairs and markets.
Hear how we've done a bit of both. Find out the Pros and Cons and which ways we prefer to sell our cakes.
We also have an update of the proposed Guidelines for attaching Fresh Flowers to cakes from the FSA.
This podcast is available to view on YouTube