The Business of Cake Making Podcast

Ep 140. From The Vaults. Google Analytics 4

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Sammie's Choices - Google Analytics 4 (GA4)

This episode is NOT our strong point, but we have tried to tackle it anyway. We are talking Google Analytics Today!

As a cake maker what are the analytics you need to look at and how do you get there? 

Google Analytics changed from Universal Analytics to GA4 on July 1st, 2023. So what do you need to be doing to get the best out of your website.

Ep 139. From The Vaults. Flowers on Cakes

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Bronya's Choices - The Ultimate Guide to Putting Flowers on Cakes. 

It's a topic that we are all a bit fuzzy around the edges on, so we went straight to the experts and got our information from the Food Standards Agency! The email we got back was from @food.gov.uk - you can't get much more official than that!

Who's responsibility is it if you get given a toxic flower from a florist? Who responsibility is it to put the flowers on the cake correctly? What happens if you do it wrong? How do you do it right? 

Also, rumour has it that there is a food safe florist tape on the market - we investigate.

This is a crucial episode for anyone adding fresh flowers to their cakes!

Ep 138. From the Vaults. Visibility Queen, Maddy Shine

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Sammie's choices, and she brings you Maddy Shine, the Visibility Queen.

Getting discovered by your customers always feels so hard. Maddy chats about how and what we should be putting out on our marketing, and encourages us to be authentically us.

So many tips, so much information, and so much enthusiasm, you're gonna love her!

 

Ep 137. From the Vaults. Cake International with Melanie Underwood and David Close

We are having a few weeks off. Sammie is travelling around Europe, and Bronya is having a couple of weeks in Scotland. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.

This week is one of Bronya's choices, and she brings you the most recent episode that we'll be re-listening to from this time last year.

Cake International is an important event in the cake calendar and we were delighted to have Organiser, Melanie Underwood, and Head Judge, David Close on just a couple of weeks before last years Show.

This is a fascinating episode with so many hints, tips and behind the scenes insights.

Ep 136 - Cake Business Fundamentals Pt 6. Customer Journey

This is the last in our 6 part mini series bout Cake Business Fundamentals.

This week we chat about the journey you take your customer on from when they first find you to when you deliver their cake. How so you communicate with them, what language do you use, how do you manage their expectations and do you follow up after they've had their cake.

We will now be taking a 2 week break.

Ep 135 - Cake Business Fundamentals Pt 5. Branding and Marketing

This is the penultimate episode of this 6 part series on Cake Business Fundamentals.

This week Bronya and Sammie chat about Branding and Marketing in your cake business. They talk about the breadth of both topics and how they both very closely relate to your ideal client.

 

There are also 2 great top tips this week!

Ep 134 - Cake Business Fundamentals Pt 4. Pricing and Financials

We continue our Cake Business Fundamentals Series with Part 4 all about pricing and financials.

We talk about paying yourself a decent wage, deciding on your profit margin, Making sure you put money away for tax and national insurance, as well as taking deposits and family and friends discounts.

This is a very important subject that so many people shy away from. Don't it's why you're in business!

Ep 133 - Cake Business Fundamentals Pt 3 - Ideal Client

This week we continue our series on cake business fundamentals with Ideal Client.
Who are you selling to? And why being specific with your ideal client is incredibly important if you want to be making the cakes you love for the price you need to be charging.
For more information on Niche Market and  Ideal Client take a look at our Audio Workshop with workbook: https://daisycakeandco.com/product/aw1-niche-market-and-ideal-client/

Ep 132 - Cake Business Fundamentals Pt 2. Finding your Niche.

This week we continue with our 6 part series about Cake Business Fundamentals with finding your Niche. 
Having a Niche and really leaning into it will bring you confidence and custom as you will be seen as the expert.
We chat about what your niche can be, what niche's we've had mistakes we've made by not having one.
Next week in Part 3 of our series we chat about Ideal Client.

Ep 131 - Cake Business Fundamentals Part 1: The Business Plan

This week we start a 6 week series on Cake Business Fundamentals. These are the things that will set you up for success in your business. They provide focus and direction and help you to keep your business on track.

This week we are chatting about having a Business Plan. We're not talking the scary type you take to a bank manager with graphs and pie charts. We're talking about a clear plan with defined goals for you to follow for business success.

Next week we'll be honing in on Niche Market. 

https://daisycakeandco.com